I just finished reading every one of the 400+ “one-person businesses” on BoringCashCow.com.
My biggest shock? Some of the highest-margin winners don’t sell code or SaaS at all—they sell curiosity and convenience.
Among them, one site kept popping up in my notes: Routine Club.
It’s run by a solo founder—Hamza J Alamtab—and claims to have crossed US $200 K EBITDA in its first six months while shooting for “a $100 M business.”
What Routine Club actually does
Scroll the site and you’ll find one simple format, repeated twenty-odd times:
- Pick a household name—Joe Rogan, Andrew Huberman, Gary Brecka …
- Map out everything they eat, drink, lift, or swallow in a 24-hour day.
- Add Amazon / brand links to each item.
No coaching plans, no pay-wall—just “click to buy the exact thing your idol uses.”
Revenue = affiliate commission + occasional newsletter sponsorship (subscriptions, ads, and pay-wall products are still blank on its own business-model checklist).
Does the traffic back up the money talk?
Third-party tools give us a decent clue:
- Monthly visits (May 2025): ~143 K; organic search drives 58 % of that.(similarweb.com)
- Pure organic clicks (Ahrefs snapshot): 25–28 K/month, worth an estimated US $18-22 K in ad spend. Top keyword? “joe rogan supplements”—#1 on Google US.
Run the back-of-the-envelope math with industry averages (10 % conversion × US $80 cart × 5 % commission) and you land in the US $45-65 K monthly revenue band—perfectly capable of spitting out the 200 K EBITDA Hamza brags about, but still a ways from “nine-figure” territory.
Why the model works right now
- Long-tail SEO is cheap leverage. One well-optimised article can sit on thousands of monthly searches for “{celebrity} + routine / diet / supplement.”
- Borrowed trust. Fans already believe Joe Rogan’s choices, so the site skips the product-review hamster wheel.
- High cart value. Supplements, wearables and fitness gear routinely cost US $50-300—that’s a big step up from the books and widgets many affiliates rely on.
- Minimal overhead. WordPress (Kinsta), RankMath, Midjourney images, ConvertKit pop-ups—< US $200/month to run.
Could you clone it?—yes, technically in a weekend
- Spin up a Next.js + MDX static site on Vercel (or plain WordPress if you prefer).
- Use ChatGPT to draft the routine, fact-check, drop a Midjourney hero image.
- Add Amazon Associates links; upgrade later to Affilimate or direct brand deals.
The bottleneck isn’t code, it’s consistency—publishing 20 genuinely detailed routines and keeping them updated every Google core-update cycle.
A few red flags to keep in mind
- Google’s harsh on “thin affiliate” sites. Routine Club will need real citations, author E-E-A-T and fresh content to dodge the next algorithm swing.
- Single-channel risk. 80 % of traffic from search means one rank shake-up could halve revenue overnight.
- Limited celebrity pool. Once the obvious names are covered, incremental growth gets harder unless the site branches into deeper content formats (video, forums, paid guides).
My takeaway for fellow builders
“Trust arbitrage” still beats “tech sophistication.”Give people a shortcut to decisions they already want to make—and money flows fast.
If you’re toying with a side-project this summer, ask yourself:
Which niche audience has a buying impulse you can organise and shortcut better than anyone else?
I’d love to hear which “lazy-research” markets you think are still wide open—drop them in the comments and let’s compare notes.